A colleague at work made a comment the other day that I had to add to my long and growing list of reasons you need a great company profile -- on your site, and on any employment Web sites you use.
Many employers fail to consider the distinction between job postings and company profile, and what info belongs in each. So, they end up inserting bits of company profile into their job postings. Some job postings get a lot. Some get a little. These snippets of company info get redundant (for job seekers who read more than one of your job postings) or worse, they may seem contradictory.
Isolating relevant company info into your company profile lets you create a single, consistent, highly focused company profile that tells job seekers why they want to work for you. Perhaps more importantly, it lets you focus your job profiles just on the specific opportunity they describe. It's a win-win!
