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December 05, 2006

Comments

JibberJobber Guy

I think the value of the "mirror" in your analogy above is to see how you have been branding yourself up to this point. I'd definitely look at that to compare how you *want* to be branded (or, how you want people to perceive you), and then figure out a game plan.

I totally agree that you should not take this mirror, or a 360 review and base who you are on that - because if you've done a bad job on how people perceive you right now you shouldn't be stuck with that brand.

Wendy Terwelp

George and Jason both have valid points. Here's the scoop, a survey of peers is only a teeny tiny portion of the entire branding process. There is so much more deep thinking, soul searching, goal setting, evaluating, communicating, and strategizing involved. You do need to know who you are and who you want to become.

In order to achieve those goals, any personal branding program has got to include some type of survey of peers, colleagues, etc. simply because every person has a personal brand. We don't live in a vaccuum.

If we don't manage our personal brand, our peers select it for us - whether we want them to or not.

Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.

That's why branding includes a survey as a portion of the process. You've got to know how you're coming across - the good, the bad, and the ugly.

Personally, I prefer to focus on the positives during the branding process. Strengthen the good stuff, minimize the bad stuff.

George is right, sometimes negative feedback hurts - even if it's mild and people are trying to be helpful. Having a coach helps you handle this stuff. And yes, you don't want to base your whole brand on what others think. But you do need to be aware of what others think.

As Jason said, that way you can change it if you want to. :)

Wendy Terwelp,
Certified Personal Branding Strategist

cm russell

Good post, check out personal branding on chimby.com

http://search.chimby.com/b/q?k=personal+branding

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That is a valid statement. I do agree on this.

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