Employer Branding & Job Seekers' Experience

My blog makes it pretty clear that I think that the way you treat employees, ex-employees and anyone who interviews with you but doesn't get hired (or accept an offer) is a critical and often overlooked aspect of employer branding. So I was delighted to find an upcoming company that focuses on precisely this facet of employer branding. Let's call it the synergistic effect between employer branding and hiring. ImprovedExperience.com offers tools and services that help employers measure, benchmark and improve this important aspect of their employer branding.